​Employer Brand Development

Flint & Steel has been at the forefront of talent marketing for 25 years.   We’ve shaped the strategies that many of the world’s leading companies rely on today. 
​​Our proprietary Employer Branding process goes beyond traditional employer branding by addressing the deeper cultural elements that other agencies overlook.
We believe that employer brands are most successful when employers have a clear view of the underlying cultural issues that impact their brand aspirations and employee experiences. 
​Honed over years of C-suite collaboration and work with hundreds of clients, our unique approach to employer branding is anchored by four key pillars:
Flint & Steel's Employer Brand Excellence Charts with each step in the process

1. Talent Research

Our data-driven process enables smarter decision-making.
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Flint & Steel is the exclusive provider of the nation’s largest talent insight and candidate preference research. We know what motivates candidates to apply, which organizations they see as ideal, and what sets employers apart. 

We combine candidate insights and employee psychometrics to align your employer brand with the core character, aptitude, and personality of your leadership and the performance potential of your employees. 

This leads to an employer brand that not only performs but is more of a natural cultural fit enabling brand activation and viral employee advocacy.
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​2. Leadership Support 

Employer branding success requires more than just approval—it demands active engagement from leadership.

​Our team of seasoned certified executive coaches and facilitators ensures your employer brand aligns with your leadership vision and organizational culture.

Through our proprietary stakeholder interview process, we uncover insights that make your brand authentic, while addressing training and coaching opportunities and cultural challenges to ensure your organization can support your brand aspirations.
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3. Activation & Content

​​Flint & Steel provides the full services of a creative agency providing always-on social media management, social media audits, social media strategy development, influencer marketing and integrated social-first organic and paid media campaigns. 

Our playbooks and communication guides serve as a operational manuals and provide a road map that will help you reach your brand KPI's

Our AI enabled employee advocacy programs consistently provide 30x better content engagement rates and 70% greater candidate conversion rates.  
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4. Operationalizing 

An employer brand shouldn’t just exist as a tag line —it must be seen as a strategic advantage woven into every touchpoint of your people experience.

At Flint & Steel, we help organizations integrate their employer brand into every communication, both internal and external.

From recruitment to onboarding to alumni engagement, we transform these interactions into strategic opportunities that reinforce your brand, and provide you with a clear view of every opportunity your company has to bring your brand to life.
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Our approach ensures that your employer brand becomes a practical tool that is fully operationalized.

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