Brand Development & Activation 

At Flint & Steel, we’ve been at the forefront of employer branding for over 25 years. As pioneers in the field, we’ve shaped the strategies that many of the world’s leading companies rely on today, continually driving innovation, including integrating AI into talent marketing workflows.
 
We recognize that employer branding has, in many cases, become an expensive and overly complex process, often yielding inconsistent results. That’s where Flint & Steel makes the difference.  Our clients demand ROI focused strategies and actionable results, achieved quickly and effectively—often in days, not months.
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The Flint & Steel approach to employer branding is anchored by four key pillars:

1. Data-Driven Insights

Flint & Steel is the exclusive provider of the nation’s largest talent insight and candidate preference research. We know what motivates candidates to apply, which organizations they see as ideal, and what sets employers apart in the talent market. Our data-driven process enables smarter decision-making and future-proof employer branding strategies, helping you stay ahead in a competitive recruiting landscape.

​2. Stakeholder Support and Organizational Change

Employer branding is evolving into a mission-critical priority for C-suite leaders, with 41% of leading employers increasing their budgets in 2024. Success requires more than just approval—it demands active engagement from leadership.
At Flint & Steel, we work closely with executives from some of the world’s largest companies, governments, and institutions. Our team of certified executive coaches and facilitators ensures your employer brand aligns with your leadership vision and organizational culture. Through our proprietary stakeholder interview process, we uncover insights that make your brand authentic, while addressing cultural challenges to ensure alignment with your aspirations and reputation.

3. Seamless Integration

An employer brand shouldn’t just exist as a concept—it must be woven into every touchpoint of the talent experience. At Flint & Steel, we help organizations integrate their employer brand into every communication, both internal and external. From recruitment to onboarding to alumni engagement, we transform these interactions into strategic opportunities that reinforce your brand, delivering a measurable return on your investment.
Our approach ensures that your employer brand becomes a practical tool, empowering your teams and differentiating you in the talent marketplace.

4. Scalable Activation

Playbooks are helpful, but the real challenge lies in creating and delivering content at scale. Flint & Steel has partnered with The Martec to solve this problem. The Martec’s AI-powered content cloud enables organizations to create six months’ worth of high-quality employer branding content in just hours.
This innovative tool drives employee advocacy and engagement, delivering 30x better content engagement rates and 70x higher candidate conversions. With Flint & Steel and The Martec, activating your employer brand has never been easier—or more impactful.