Today’s candidates want more than a message —they want a story they can trust.
Ignited by experience. Refined by research. Built to activate your employer brand.
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Flint & Steel was founded to help organizations attract and engage the right talent through employer branding that performs. With over 25 years of experience developing nearly 100 employer brands, we understand what it takes to bring a brand to life—from first click to first day. Read our incredible full story history below.
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Our roots are unique. We’ve led candidate research at scale, pioneered performance-based selection systems, led AI innovations, and helped global organizations modernize their HR tech stack—all while building award-winning EVP strategies. And while many stop at strategy, we go further—activating your brand through content, advocacy, and experiences that operationalize your EVP and make it a lived experience for candidates and employees alike.
We meet you where you are—whether that’s building a new EVP or refining your talent attraction strategy—and guide you forward into high-performance culture, leadership alignment, and results you can measure.
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Get to know the experts behind Flint & Steel Inc. on our Meet the Team page.
"... always professional, persistent, diligent and oh so pleasant to speak with. They understand your unique needs and have incredible market knowledge. Always solution oriented and pragmatic."
Aleksandra S., Dir. of Talent Acquisition at L'Oreal
​From the Mountains to the Boardroom
The Flint & Steel Story
Before employer branding had a name, our founder was leading remote expeditions across the Himalayas, the Tibetan Plateau, the jungles of Central America, and Canada’s North. In these extreme environments, we learned that culture isn’t a concept—it’s the key to team performance.
That insight sparked our first transformation. In 2000, we created a mountaineering and ice climbing film used to train pharmaceutical engineers in safe blood-handling practices across the U.S. and Puerto Rico—proving that lived experience drives learning, behavior change, and brand understanding.
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At Self Management Group, Canada’s largest psychometric assessment firm, and in partnership with Caliper, we pioneered performance-based selection in pro sports (NHL, NBA) before building global-scale hiring systems for financial services, retail, pharma, and life sciences companies. During this time, we also implemented performance coaching and leadership programs based on the Managing Effort: Getting Results framework.
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For over a decade, Flint & Steel led the Canadian practice for Universum, the world leader in candidate preference insights. We studied the aspirations of millions of job seekers in 40+ countries, led the Top Employer Awards, and helped organizations shape their employer brand strategy using data, segmentation, and perception analytics—all under the Universum banner, powered by Flint & Steel.
Throughout our journey, we’ve remained grounded in experiential learning—inspired by the philosophies of Kurt Hahn, and built on our founder’s roots as a senior expedition leader at Outward Bound Canada and mountain instructor at the National Outdoor Leadership School (NOLS). That DNA still shapes how we design events, activations, and experiences that make EVP tangible.
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Today, Flint & Steel brings all of this together. We help clients:
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Build research-backed EVPs grounded in candidate data
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Activate brands with AI-powered content and scalable employee advocacy
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Design measurable strategies that drive recruitment KPIs
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Bring the brand to life through immersive, experiential programming
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Evolve cultures to deliver on bold employer brand promises
Our name—Flint & Steel—honours our expedition-tested roots and our belief that the right spark can ignite extraordinary performance.
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We’re here to help you attract better, hire smarter, and lead the talent market.
Michael S.
National Campus Recruiting Leader - EY
Client Testimonials: "[Flint & Steel] ....is absolutely a crucial partner of mine for years and one I've always looked forward to working with and learning from... sincere, knowledgeable and reliable and focused on making a difference. Added value to me in tremendous ways over the years, both as a provider of insights and data, but also as someone I could lean on to help drive strategy.
Estela P.
Director & Head Global Employer Brand, RBC
Client Testimonials: "The ability to get multiple stakeholders aligned around a common vision for our employment value proposition and inherited brand platform is critical. [Flint & Steel]... brings a hands-on approach to help us operationalize for different markets including Asia, Europe and North America's field ambassadors in recruitment and marketing. ...flexible team [approch] that adjusts to navigate a complex organization with global and local agendas.
Grail Noble
Yellow House Events
Client Testimonials: "I had the pleasure of using Flint & Steel for a team building drumming session for a corporate client and the team did excellent work. They tied the business messaging into the activity - perfectly blending fun with learning to create a deeper experience. They are smart, easy to work with, creative and organized. I would highly recommend Flint & Steel to enhance any corporate team building event.