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ACTIVATE YOUR EMPLOYER BRAND & EMPOWER EMPLOYEE ADVOCACY

Bring your EVP to life with Flint & Steel Inc.'s activation and advocacy services. Engage candidates through authentic storytelling and scalable employee advocacy programs.

Engage candidates with authentic stories and scalable advocacy programs that reflect your EVP

Flint & Steel’s Activation & Advocacy services turn your EVP into an everyday experience—through strategic content, recruiter enablement, award-winning campaigns, and scalable advocacy programs tailored to your goals..

Why Advocacy Matters 

Candidates trust employees, not polished marketing. But most brands rely on a few ambassadors. 
 
We help you scale advocacy across the organization—making it easy for employees to contribute real stories, with content approvals and brand alignment built in.

How CGI are achieving faster, better activation results w/ The Martec.

Client Testimonial

Employee Videos

Create Employee Generated Content

Gather Authentic Videos From Your Employees: The Top AI-Driven Platform

  • Uniquely gathers both video and text from employees

  • 10x easier for employees to contribute

  • Discover your top employee advocates

AI-powered employer brand activation

AI-Assisted Content Creation (Optional Add-On) 

For teams ready to scale content faster, our partnership with The Martec makes it easy to create six months of authentic, employee-generated content in under an hour. 
 
Includes: 
• Automated approvals & story generation 
• Video & written content, translated into 72 languages 
• Searchable content libraries for recruiters 
 
Ideal for brands ready to democratize advocacy and personalize candidate engagement at scale. 

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AI-powered employer brand activation User Demo

Employee View (watch a video)

Admin View (watch a video)

Candidate research for employer brand

Why Advocacy Matters 

Candidates trust employees, not polished marketing. But most brands rely on a few ambassadors. 
 
We help you scale advocacy across the organization—making it easy for employees to contribute real stories, with content approvals and brand alignment built in. 

Employer Brand Social Media Activation

Social-First Content Creation & Management 

From day-to-day social to campaign spikes, our in-house creative team—powered by our partner Pinch Social—delivers content designed to perform. 
 
Includes: 

  • Agile video, photo, and animation production 

  • Influencer marketing & campaign concepts 

  • Always-on editorial calendars & daily publishing 

  • Full community management & performance reporting 

Employer Brand Guidebook

Guidebooks, Brandbooks & Activation Toolkits 

Ensure consistent employer brand expression across all channels with easy-to-use templates and tools: 
 

  • EVP messaging by audience segment 

  • Social copy, InMail, and career site content 

  • Interview & onboarding comms 

  • Tone of voice and brand usage guidelines 

 
Built for TA and comms teams who need quick wins—and consistent execution. 

Employer Brand Recruiter Tool kits

Recruiter & Hiring Manager Enablement 

Give your team the tools to engage candidates with confidence. 
 
Includes: 

  • InMail & outreach templates 

  • Personalized content by role, region, and level 

  • Follow-up copy, interview guides, and offer messaging

  • alumni, exit interview, and town hall communication templates 

 
Your front-line team becomes your brand’s best storytellers. 

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Understand your audience through our Candidate Research Insights.

Employer Brand Social Media Strategy Book

Campaign Execution & Community Management 

Whether you're running a major hiring push or maintaining your social presence, we’ve got it covered. 
 

  • Paid + organic social strategy 

  • KPI-driven creative and reporting 

  • Glassdoor & LinkedIn response management 

  • Quarterly performance reviews and optimization 

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Develop a strong foundation with our Employer Branding Services.

Canada's Future Workfore Top Employers 2025 Logo

Top Employer Awards & Campus Visibility

In partnership with Brainstorm, Flint & Steel co-leads Canada’s Future Workforce Top Employer Awards—spotlighting the brands Gen Z wants to work for. 
 
We help you: 

  • Build campus visibility 

  • Submit and win early-career employer awards 

  • Benchmark against DEI and STEM competitors 

  • Integrate awards into campaign strategy

 

Learn More & Register

for 2025 Awards Event

May 27th at Labatt​

Coworkers celebrate your employer brand

Ready to turn your EVP into everyday influence?

Whether you need creative firepower, content strategy, or scalable advocacy, Flint & Steel helps you bring your brand to life—authentically and at scale.

Employee Branding

Build a brand that attracts and performs: We develop data-driven employer brands and EVPs aligned with your culture, strategy, and talent goals. â€‹â€‹

Candidate Research

Know what top talent wants—before your competitors do: Leverage Canada’s most trusted early-career dataset and experienced talent insights from 42 global markets.

Activation & Advocacy

Scale your brand with always-on storytelling: We help you turn employee voices into powerful, authentic stories that boost reach and elevate your employer brand.

 

Events & EVP Experiences

Turn your EVP into a unforgettable shared experience: Bring your employer brand to life across the full employee journey—from onboarding to alumni.​​

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