Engage candidates with authentic stories and scalable advocacy programs that reflect your EVP
Flint & Steel’s Activation & Advocacy services turn your EVP into an everyday experience—through strategic content, recruiter enablement, award-winning campaigns, and scalable advocacy programs tailored to your goals..
Why Advocacy Matters
Candidates trust employees, not polished marketing. But most brands rely on a few ambassadors.
We help you scale advocacy across the organization—making it easy for employees to contribute real stories, with content approvals and brand alignment built in.
How CGI are achieving faster, better activation results w/ The Martec.
Client Testimonial
Employee Videos
Gather Authentic Videos From Your Employees: The Top AI-Driven Platform
Uniquely gathers both video and text from employees
10x easier for employees to contribute
Discover your top employee advocates
AI-Assisted Content Creation (Optional Add-On)
For teams ready to scale content faster, our partnership with The Martec makes it easy to create six months of authentic, employee-generated content in under an hour.
Includes:
• Automated approvals & story generation
• Video & written content, translated into 72 languages
• Searchable content libraries for recruiters
Ideal for brands ready to democratize advocacy and personalize candidate engagement at scale.
Employee View (watch a video)
Admin View (watch a video)
Why Advocacy Matters
Candidates trust employees, not polished marketing. But most brands rely on a few ambassadors.
We help you scale advocacy across the organization—making it easy for employees to contribute real stories, with content approvals and brand alignment built in.
Social-First Content Creation & Management
From day-to-day social to campaign spikes, our in-house creative team—powered by our partner Pinch Social—delivers content designed to perform.
Includes:
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Agile video, photo, and animation production
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Influencer marketing & campaign concepts
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Always-on editorial calendars & daily publishing
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Full community management & performance reporting
Guidebooks, Brandbooks & Activation Toolkits
Ensure consistent employer brand expression across all channels with easy-to-use templates and tools:
EVP messaging by audience segment
Social copy, InMail, and career site content
Interview & onboarding comms
Tone of voice and brand usage guidelines
Built for TA and comms teams who need quick wins—and consistent execution.
Recruiter & Hiring Manager Enablement
Give your team the tools to engage candidates with confidence.
Includes:
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InMail & outreach templates
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Personalized content by role, region, and level
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Follow-up copy, interview guides, and offer messaging
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alumni, exit interview, and town hall communication templates
Your front-line team becomes your brand’s best storytellers.
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Understand your audience through our Candidate Research Insights.
Campaign Execution & Community Management
Whether you're running a major hiring push or maintaining your social presence, we’ve got it covered.
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Paid + organic social strategy
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KPI-driven creative and reporting
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Glassdoor & LinkedIn response management
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Quarterly performance reviews and optimization
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Develop a strong foundation with our Employer Branding Services.
Top Employer Awards & Campus Visibility
In partnership with Brainstorm, Flint & Steel co-leads Canada’s Future Workforce Top Employer Awards—spotlighting the brands Gen Z wants to work for.
We help you:
Build campus visibility
Submit and win early-career employer awards
Benchmark against DEI and STEM competitors
Integrate awards into campaign strategy
