Top talent doesn’t hit “apply” without a journey. They engage in multiple phases: awareness, interest, consideration, and finally, application or opt-in. A full-funnel recruitment marketing strategy meets them where they are.

If your EVP isn’t visible in how people talk, lead, and experience your organization, it’s just a document. You haven't really done your EVP Activation homework until it is a lived, shared experience.

Here’s how forward-looking employer brand teams are using AI and EGC together to activate their EVP, elevate credibility, and influence talent.