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Recruitment Marketing Strategy That Actually Converts
Top talent doesn’t hit “apply” without a journey. They engage in multiple phases: awareness, interest, consideration, and finally, application or opt-in. A full-funnel recruitment marketing strategy meets them where they are.
Jay Kipps
7 days ago2 min read
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Aligning your Employee Preferences with your EVP Activation Strategy
If your EVP isn’t visible in how people talk, lead, and experience your organization, it’s just a document. You haven't really done your EVP Activation homework until it is a lived, shared experience.
Jay Kipps
7 days ago2 min read
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How to Use AI to Ramp Up Employee Generated Content at Scale and Transform your Employer Branding
Here’s how forward-looking employer brand teams are using AI and EGC together to activate their EVP, elevate credibility, and influence talent.
Jay Kipps
7 days ago2 min read
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Psychometric Assessments in Recruitment Leads to Improved Selection, Fit, Retention and Performance
Recruiting the wrong person costs more than money—it drains time, morale, and credibility. And in today’s market, where the margin for hiring error is razor thin, instinct alone won’t cut it. That's where including psychometric assessments in recruitment can be your competitive advantage
Jay Kipps
7 days ago2 min read
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How Candidate Research Drives Engagement Before Day One
Candidate engagement doesn’t start on day one—it starts at the very first click, scroll, or impression. Yet too many organizations rely on outdated assumptions when building their recruitment campaigns, career sites, and employer brand messaging.
Jay Kipps
7 days ago2 min read
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HR Consulting Strategy: Aligning People, Culture, and Performance
HR isn’t just a support function anymore—it’s a strategic engine. When done right, HR consulting connects your people strategy with your culture and performance goals. Whether it’s operationalizing your EVP, equipping managers, or using data to drive leadership development, modern HR consulting helps organizations outperform—not just “manage HR.”
Jay Kipps
7 days ago2 min read
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Talent Market Trends 2025: What Employer Brand Leaders Need to Know
The talent market has never stood still—but what we're seeing now isn't just evolution. It's disruption. The way top candidates engage with employers, evaluate opportunities, and make decisions is shifting fast—and permanently.
Jay Kipps
Jan 8, 20242 min read
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Employer Branding Strategy 2025: Attracting and Retaining Top Talent
In a shifting talent landscape, building a strong employer branding strategy 2025 means aligning your external message with the internal employee experience. It’s not just about telling a good story. It’s about proving it
Jay Kipps
Jan 8, 20242 min read
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Recruitment Marketing Strategy 2025: Engaging Talent with Precision
In 2025, recruitment marketing has evolved beyond traditional methods. It's now about delivering personalized, data-driven experiences that resonate with top talent. Organizations must adapt to these changes to attract and retain the best candidates.
Jay Kipps
Jan 8, 20242 min read
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Talent Acquisition Strategy 2025
Here are five core priorities every TA and employer brand leader should focus their 2025 talent acquisition strategy 2025 on
Jay Kipps
Jan 8, 20242 min read
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