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CANDIDATE RESEARCH & TALENT INSIGHTS

Inform your recruitment strategies with Canada's leading early-career data and global talent insights on experienced talent in 42 countries.

Make Smarter Talent Decisions — Backed by Data, Not Guesswork

Flint & Steel helps organizations attract and retain the right talent through precision research. Our Candidate Preference & Insight Research is built on over 25 years of global experience and is trusted by leading brands across industries.

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Whether you're launching an EVP, entering a new market, or optimizing your campus strategy, we provide the data you need to lead.

Contact us to learn more and receive a complimentary SWOT analysis of current talent market and employer brand position.

Get custom insight on how students or mid-career professionals perceive you.

Syndicated Research – Early Career & Student

Access Canada’s largest longitudinal student research study, developed in partnership with Brainstorm. Discover the motivations, aspirations, and employer brand preferences of your targeted  early career candidates and graduates by discipline, region, DEI, geography, gender or field of study group.​

 

Use Cases:

Sample Data Slide -What your candidates want

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Canada's Future Workforce Tom Employers 2025

Top Employer Awards

Each year, Canada’s top employer brand and campus recruiting leaders are honored in the Future Talent Awards.  Conducted in partnership with Brainstorm Strategy Group —the awards have become the definitive national recognition for campus recruiting excellence as voted  by 27,500+ students. Winners display the award to signal shared values with the talent they seek. The event also delivers exclusive insights into early-career preferences. The 2025 event takes place May 27.

A business woman giving a presentation.

Candidate Experience Benchmarking

Your Candidate Experience Is Your Employer Brand in Action
First impressions shape perceptions. Our Candidate Experience Benchmarking Service evaluates every stage of your hiring process—from application to onboarding—through the eyes of your target candidates.

We compare your candidate journey to top employers in your industry and segment, helping you uncover blind spots and make experience a competitive advantage.

What We Benchmark:

  • Interview scheduling and communication clarity

  • Recruiter responsiveness and personalization

  • EVP messaging touchpoints

  • Application friction and conversion drop-offs

  • Use of content (videos, storytelling, personalization)

  • Post-interview and onboarding experience

  • Segment-specific gaps (e.g. DEI, early-career, tech talent)


Deliverables May Include:

  • Role- and segment-specific experience ratings

  • Side-by-side competitor comparisons

  • Candidate journey mapping

  • Scorecards by business unit, hiring team, or country

  • Actionable recommendations to improve conversion

  • Key messaging gaps & performance risks

  • Optional employee experience overlay (internal lens)

Focus group testing.

Focus Groups, A/B Testing & Audience Panels

Go beyond surveys. We help you test, validate, and optimize through live feedback from current, potential, or look-alike candidates across key markets.

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Capabilities:

  • Virtual and in-person focus groups

  • Employer messaging and creative testing

  • Persona refinement through qualitative panels

  • Pulse check panels for fast iteration

Candidate Experience Dashboard

Monitor candidate satisfaction in real time.

Sample - Candidate Experience Ratings
Sample - Manager Candidate Experience Ratings
Sample - Grad Candidate Experience Ratings

Employee Branding

Build a brand that attracts and performs: We develop data-driven employer brands and EVPs aligned with your culture, strategy, and talent goals. â€‹â€‹

Candidate Research

Know what top talent wants—before your competitors do: Leverage Canada’s most trusted early-career dataset and experienced talent insights from 42 global markets.

Activation & Advocacy

Scale your brand with always-on storytelling: We help you turn employee voices into powerful, authentic stories that boost reach and elevate your employer brand.

 

Events & EVP Experiences

Turn your EVP into a unforgettable shared experience: Bring your employer brand to life across the full employee journey—from onboarding to alumni.​​

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