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EMPLOYER BRANDS THAT PERFORM

Develop data-driven employer brands and EVPs aligned with your culture, strategy, and talent goals.

We Don’t Just Build Employer Brands.
We Build the Culture to Support Them. 

While most agencies focus on storytelling, we focus on truth-telling—backed by real candidate insight, psychometric data, and leadership diagnostics.

We align your EVP with your actual culture, business goals, and employee experience, then design a brand system built to last. Our process ensures your employer brand isn’t just attractive—it’s operational, adopted, and high-performing. 

Get a complimentary SWOT analysis of your employer brand on us.

Send us a link to your career site or employer brand and get a free consult and same day SWOT analysis of your employer brand and insight on the strengths and weaknesses of your current approch compared to your recruiting competitors. 

Our Process for Building Brands That Work

Every step is grounded in insight—and built for performance. 

  1    Culture & Leadership Alignment 

Assess culture dynamics, leadership vision and market position to define your brand foundation. 

  2    Candidate & Employee Research 

Gather insight on employment experience, candidate experience and preferences and define EVP pillars. 

  3    EVP & Messaging Strategy 

Translate insights into a differentiated, future-focused EVP and messaging framework. 

  4    Brand Guidelines & Toolkits  

Create go-to-market strategy, adaptable content tools and templates for recruiters, leaders, and career sites. 

  5    Culture Integration Strategy 

Support internal brand adoption through coaching, toolkits and experiential programing converting EVP strategy into a lived, shared experience.

A Great Employer Brand Isn’t Just a Message
— It’s a System

Flint & Steel’s approach ensures your EVP isn’t just compelling—it’s believable, scalable, and embedded across your hiring and culture touchpoints. 

We give you the strategy, structure, and training to ensure your employer brand becomes a living part of your culture—not just a campaign. 

Need Activation or Research Support? 

Flint & Steel’s approach ensures your EVP isn’t just compelling—it’s believable, scalable, and embedded across your hiring and culture touchpoints. 

We give you the strategy, structure, and training to ensure your employer brand becomes a living part of your culture—not just a campaign. 

Learn more about our Candidate Research services.

Learn more about our Activation & Advocacy services.

Employer Branding News (EBN)

Get real-time updates on employer branding news. A curated feed that delivers the latest EB headlines, industry developments and breaking stories in talent attraction. 

Employee Branding

Build a brand that attracts and performs: We develop data-driven employer brands and EVPs aligned with your culture, strategy, and talent goals. 

Candidate Research

Know what top talent wants—before your competitors do: Leverage Canada’s most trusted early-career dataset and experienced talent insights from 42 global markets.

Activation & Advocacy

Scale your brand with always-on storytelling: We help you turn employee voices into powerful, authentic stories that boost reach and elevate your employer brand.

 

Events & EVP Experiences

Turn your EVP into a unforgettable shared experience: Bring your employer brand to life across the full employee journey—from onboarding to alumni.

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