We Don’t Just Build Employer Brands.
We Build the Culture to Support Them.
While most agencies focus on storytelling, we focus on truth-telling—backed by real candidate insight, psychometric data, and leadership diagnostics.
We align your EVP with your actual culture, business goals, and employee experience, then design a brand system built to last. Our process ensures your employer brand isn’t just attractive—it’s operational, adopted, and high-performing.
Get a complimentary SWOT analysis of your employer brand on us.
Send us a link to your career site or employer brand and get a free consult and same day SWOT analysis of your employer brand and insight on the strengths and weaknesses of your current approch compared to your recruiting competitors.
Our Process for Building Brands That Work
Every step is grounded in insight—and built for performance.
1 Culture & Leadership Alignment
Assess culture dynamics, leadership vision and market position to define your brand foundation.
2 Candidate & Employee Research
Gather insight on employment experience, candidate experience and preferences and define EVP pillars.
3 EVP & Messaging Strategy
Translate insights into a differentiated, future-focused EVP and messaging framework.
4 Brand Guidelines & Toolkits
Create go-to-market strategy, adaptable content tools and templates for recruiters, leaders, and career sites.
5 Culture Integration Strategy
Support internal brand adoption through coaching, toolkits and experiential programing converting EVP strategy into a lived, shared experience.
A Great Employer Brand Isn’t Just a Message
— It’s a System
Flint & Steel’s approach ensures your EVP isn’t just compelling—it’s believable, scalable, and embedded across your hiring and culture touchpoints.
We give you the strategy, structure, and training to ensure your employer brand becomes a living part of your culture—not just a campaign.
Need Activation or Research Support?
Flint & Steel’s approach ensures your EVP isn’t just compelling—it’s believable, scalable, and embedded across your hiring and culture touchpoints.
We give you the strategy, structure, and training to ensure your employer brand becomes a living part of your culture—not just a campaign.
Learn more about our Candidate Research services.
Learn more about our Activation & Advocacy services.
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