We Don’t Just Build Employer Brands.
We Build the Culture to Support Them.
Flint & Steel Inc is a Toronto-based employer branding and EVP consulting firm helping organizations align culture, talent strategy, and performance.
While most agencies focus on storytelling, we focus on truth-telling—backed by real candidate insight, psychometric data, and leadership diagnostics.
Our process aligns your EVP with your aspirations, your culture, your business goals, and your employee experience and provides you with a fully operationalized employer brand built to meet the evolving needs of your ever changing business. Our process ensures your employer brand isn’t just attractive—it provides a future-proofed system with measurable ROI.
Get a complimentary SWOT analysis of your employer brand on us.
Send us a link to your career site or employer brand and get a free consult and same day SWOT analysis of your employer brand and insight on the strengths and weaknesses of your current approch compared to your recruiting competitors.
How Flint & Steel Builds Employer Brands That Work
Every step is grounded in insight—and built for performance.
1 Culture & Leadership Alignment
Assess culture dynamics, leadership vision and market position to define your brand foundation.
2 Candidate & Employee Research
Gather insight on employment experience, candidate experience and preferences and define EVP pillars.
3 EVP & Messaging Strategy
Translate insights into a differentiated, future-focused EVP and messaging framework.
4 Brand Guidelines & Toolkits
Create go-to-market strategy, adaptable content tools and templates for recruiters, leaders, and career sites.
5 Culture Integration Strategy
Support internal brand adoption through coaching, toolkits and experiential programing converting EVP strategy into a lived, shared experience.
A Great Employer Brand Isn’t Just a Message
— It’s a System
Flint & Steel’s approach ensures your EVP isn’t just compelling—it’s believable, scalable, and embedded across your hiring and culture touchpoints.
We give you the strategy, structure, and training to ensure your employer brand becomes a living part of your culture—not just a campaign.
Need Activation or Research Support?
Flint & Steel’s approach ensures your EVP isn’t just compelling—it’s believable, scalable, and embedded across your hiring and culture touchpoints.
We give you the strategy, structure, and training to ensure your employer brand becomes a living part of your culture—not just a campaign.
Learn more about our Candidate Research services.
Learn more about our Activation & Advocacy services.
Learn more about experiential employer brand & team building services
Employer Branding News (EBN)
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