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Profile
Join date: Jan 8, 2024
About
25 years leading employer brand strategy for top global brands—helping organizations align EVP, culture, and performance to unlock growth.
Jay is a globally recognized talent strategist and the founder of Flint & Steel. With over 25 years of experience, he has led the development of close to 100 employer brands and previously ran Universum’s Canadian practice. Jay integrates data, psychometrics, and executive coaching to build high-performance cultures that deliver on bold brand promises. He is currently writing a book on high-performance cultures and is a trusted advisor to CHROs, CEOs, and employer brand leaders across sectors.
Posts (11)
May 28, 2025 ∙ 4 min
Employer Branding & AI: Stop Sitting on the Fence
Most employer brand and talent teams are still treating AI like a future project.
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Apr 12, 2025 ∙ 2 min
Recruitment Marketing Strategy That Actually Converts
Top talent doesn’t hit “apply” without a journey. They engage in multiple phases: awareness, interest, consideration, and finally, application or opt-in. A full-funnel recruitment marketing strategy meets them where they are.
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Apr 12, 2025 ∙ 2 min
Aligning your Employee Preferences with your EVP Activation Strategy
If your EVP isn’t visible in how people talk, lead, and experience your organization, it’s just a document. You haven't really done your EVP Activation homework until it is a lived, shared experience.
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Jay Kipps
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