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IGNITING POTENTIAL

Flint & Steel Inc. helps organizations attract top talent and build high-performance cultures through strategic employer branding.

Employee Branding

Build a brand that attracts and performs: We develop data-driven employer brands and EVPs aligned with your culture, strategy, and talent goals. ​​

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Candidate Research

Know what top talent wants—before your competitors do: Leverage Canada’s most trusted early-career dataset and experienced talent insights from 42 global markets.

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Activation & Advocacy

Scale your brand with always-on storytelling: We help you turn employee voices into powerful, authentic stories that boost reach and elevate your employer brand.

 

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Events & EVP Experiences

Turn your EVP into a unforgettable shared experience: Bring your employer brand to life across the full employee journey—from onboarding to alumni.​​

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More Than Branding. A System for Performance.

At Flint & Steel, we don’t just create messages—we design scalable employer brand systems that drive real results. 

 

We help you: 

  • Turn culture into a competitive advantage 

  • Build brands backed by psychometrics and candidate insight 

  • Operationalize EVP with toolkits, templates, and training 

  • Activate your brand through award-winning advocacy and content 

  • Bring your brand to life through unforgettable experiences 

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We Build High-Performance Talent, Brand & Culture Strategies

If your employer brand isn’t aligned with performance—or the future—it’s time for a smarter approach.

Employer Brand Insights & Thought-Leadership

From AI in talent marketing to DEI strategy to Gen Z career preferences—Flint & Steel drives the conversation with proprietary research, real data, and actionable recommendations.

AI-powered employer brand activation

AI in Employer Branding

How leading companies are scaling content and advocacy using AI. Are you ahead or behind the AI curve?

Download the definitive benchmark study on how employers are integrating AI into their employer branding and talent marketing workflows (PDF).

Psychometric talent insights Canada

Navigating DEI in 2025

What inclusive hiring looks like now—and what candidates expect next.

 

Download Flint & Steels, Tips to staying legal – Navigating DEI stratagy in the face of 2025 federal mandates (PDF).

Canada's Future Workforce Top Employers 2025

Early-Career Talent Insight

Canada’s largest student career survey. Used by top employers nationwide.  

Access the results of the Future Talent Awards, access a sample candidate insight report or book a complimentary SWOT of your employer brand.

Employee Branding

Build a brand that attracts and performs: We develop data-driven employer brands and EVPs aligned with your culture, strategy, and talent goals. ​​

Learn More

Candidate Research

Know what top talent wants—before your competitors do: Leverage Canada’s most trusted early-career dataset and experienced talent insights from 42 global markets.

Learn More

Activation & Advocacy

Scale your brand with always-on storytelling: We help you turn employee voices into powerful, authentic stories that boost reach and elevate your employer brand.

 

Learn More

Events & EVP Experiences

Turn your EVP into a unforgettable shared experience: Bring your employer brand to life across the full employee journey—from onboarding to alumni.​​

​​

Learn More
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