If your EVP isn’t visible in how people talk, lead, and experience your organization, it’s just a document. You haven't really done your EVP Activation homework until it is a lived, shared experience.

Candidate engagement doesn’t start on day one—it starts at the very first click, scroll, or impression. Yet too many organizations rely on outdated assumptions when building their recruitment campaigns, career sites, and employer brand messaging.

Here are five core priorities every TA and employer brand leader should focus their 2025 talent acquisition strategy 2025 on