Top talent doesn’t hit “apply” without a journey. They engage in multiple phases: awareness, interest, consideration, and finally, application or opt-in. A full-funnel recruitment marketing strategy meets them where they are.

If your EVP isn’t visible in how people talk, lead, and experience your organization, it’s just a document. You haven't really done your EVP Activation homework until it is a lived, shared experience.

In a shifting talent landscape, building a strong employer branding strategy 2025 means aligning your external message with the internal employee experience. It’s not just about telling a good story. It’s about proving it

In 2025, recruitment marketing has evolved beyond traditional methods. It's now about delivering personalized, data-driven experiences that resonate with top talent. Organizations must adapt to these changes to attract and retain the best candidates.