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Recruitment Marketing Strategy That Actually Converts
Top talent doesn’t hit “apply” without a journey. They engage in multiple phases: awareness, interest, consideration, and finally, application or opt-in. A full-funnel recruitment marketing strategy meets them where they are.
Jay Kipps
Apr 122 min read
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Aligning your Employee Preferences with your EVP Activation Strategy
If your EVP isn’t visible in how people talk, lead, and experience your organization, it’s just a document. You haven't really done your EVP Activation homework until it is a lived, shared experience.
Jay Kipps
Apr 122 min read
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Employer Branding Strategy 2025: Attracting and Retaining Top Talent
In a shifting talent landscape, building a strong employer branding strategy 2025 means aligning your external message with the internal employee experience. It’s not just about telling a good story. It’s about proving it
Jay Kipps
Jan 8, 20242 min read
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Recruitment Marketing Strategy 2025: Engaging Talent with Precision
In 2025, recruitment marketing has evolved beyond traditional methods. It's now about delivering personalized, data-driven experiences that resonate with top talent. Organizations must adapt to these changes to attract and retain the best candidates.
Jay Kipps
Jan 8, 20242 min read
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