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How Candidate Research Drives Engagement Before Day One
Candidate engagement doesn’t start on day one—it starts at the very first click, scroll, or impression. Yet too many organizations rely on outdated assumptions when building their recruitment campaigns, career sites, and employer brand messaging.
Jay Kipps
Apr 122 min read
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Recruitment Marketing Strategy 2025: Engaging Talent with Precision
In 2025, recruitment marketing has evolved beyond traditional methods. It's now about delivering personalized, data-driven experiences that resonate with top talent. Organizations must adapt to these changes to attract and retain the best candidates.
Jay Kipps
Jan 8, 20242 min read
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